“I was at a cross-roads with my business and was getting myself confused with my direction.
Duncan started asking me questions about my business and what were my core values. He dug deep into why I started my business. Many of the questions, I remember saying that I didn’t know the answer. Duncan’s answer to that was that I in fact did know the answer, I just wasn’t looking in the right space.
I started to refine my thinking and taking charge of my direction. I knew what I wanted my business to look like but I was more concerned about how others would see it. I consolidated and simplified my goals whilst being true to myself and my style.
I actually did know the answers but I just didn’t know where to find them.”